Reviews
How to get more Google reviews for your HVAC company
Most happy customers never leave a review unless someone asks, at the right moment, with a link that takes one tap. This is the plain way to do it within Google's rules.
Email every customer, not just the ones who seem happy, a couple of hours after the job is done, with a direct link to your Google review form. Send one reminder a few days later. Do not offer a discount or gift for a review, and do not set a review quota for your technicians.
Get your review link
Your Google Business Profile can give you a link, or a QR code, that opens your review form directly. Google's own help page tells businesses to ask customers to visit that link or scan the code. Put the link in every request so the customer is one tap from writing.
What Google does not allow
- Offering a discount, gift or payment in exchange for a review.
- Asking only the customers you expect to be happy. Google's policy lists selectively soliciting positive reviews as not allowed.
- Pressuring customers to leave a review, or asking staff to collect a set number of them.
- Telling customers what to write.
A private way to say something went wrong
Add one line that lets an unhappy customer reach you directly. It does not replace the review link, and it does not go to only some customers: everyone gets the same email. It just gives a customer with a real problem a faster route to you than a public review.
Copy these
SubjectHow did we do, [First name]?
Hi [First name],
Thanks for choosing [Shop name] today. If you have a minute, would you share how it went? It takes one tap to start: [your Google review link]
Something not right? Tell us here and a person will get back to you: [your private feedback link or phone]
[Shop name]
SubjectOne last note from [Shop name]
Hi [First name],
If you have a minute, a quick review of your visit helps your neighbors find a shop they can trust: [your Google review link]
Thank you either way.
[Shop name]
Replace the words in [brackets] with your own details before you send.
Before you send
- The review link opens your Google review form on a phone.
- The email goes to every customer with a finished job.
- Nothing in it offers a reward.
- You send one reminder at most.
- Someone replies to every review, good or bad.
How Frontline does this automatically
Frontline sends a review request to every customer with a finished job, by email, about two hours after the job is done and again three days later, with wording you approve. It asks everyone, happy or not, because asking only the happy ones breaks Google's rules.
Every request also carries a private "Something not right?" link. What the customer writes lands on your Today list as a task with their name on it.
- It runs from Jobber or from Frontline's own records.
- Frontline counts how many customers were asked. Google does not say who left a review, so it never claims a review count.
- It only sends the request. The customer writes their own review on Google.
Free for 14 days. No card needed to start. No call or demo needed.
Common questions
Can I offer a discount for a Google review?
No. Google's policy does not allow offering a discount, gift or payment in exchange for a review.
Can I ask only my happy customers for reviews?
No. Google's policy lists selectively soliciting positive reviews as not allowed. Ask every customer, and give unhappy ones a private route to you.
When is the best time to ask for a review?
Soon after the job, while the visit is fresh. Frontline's default is about two hours after the job is marked done, with one reminder three days later.
Does Frontline write or post reviews for me?
No. Frontline only sends the request. The customer writes their own review on Google.
Keep reading
- HVAC estimate follow-up email: when to send it and what to say
- Invoice reminder emails for contractors: two to copy, then a call
- HVAC maintenance plan renewal reminders that keep members
- Missed-lead calculator: what do unanswered requests cost you?
- Frontline on Jobber, Frontline with no other software and pricing
Sources read for this page: Google Maps user generated content policy: prohibited and restricted content; Google Business Profile help: manage and get more reviews.