Pricing
One flat price for the whole front office. Every plan starts with a 14-day free trial.
14 days free on every plan. No card needed to start. Add a card when you are ready to go live. Your plan is charged automatically at the end of the trial only once a card is added, and if you cancel before then you pay nothing.
Monthly
$297/mo
Billed monthly once your trial ends and a card is on file.
Month to month, no minimum term. Cancel any time in the app and it stops at the end of the billing period.
Start free trialAnnual
$2,970/yr
Two months free compared with paying monthly. Billed yearly once your trial ends and a card is on file. Prepaid for the year; cancel any time and it stops renewing.
Start free trialFounding offer
$197/mo
For the first 10 shops: $197 a month once your trial ends and a card is on file, locked for 12 months, in exchange for a written case study and being a reference.
Start free trialWhat's included
- Lead replies at any hour
- Online booking
- Voicemail callback cards
- Estimate follow-ups
- Appointment reminders
- Review requests
- Invoice reminders
- Win-backs
- A Monday email that says what it did
No setup fee and no per-seat charge. You set up your shop yourself, online, on your schedule. No call needed.
About the free trial
How does the free trial work?
You pick a plan and start. No card needed to start. Your 14-day trial begins right away. An invite arrives by email, you set up your shop in the app on your own schedule, and nothing goes to your customers until you switch your shop live.
When do I add a card?
When you are ready to go live. The app asks for it at that step and shows your plan, the amount and the date your plan starts. Nothing is charged when you add it. Adding it means your plan can start on its own when the trial ends, with no invoice and no call.
What happens on day 14?
If you have added a card and have not canceled, your plan is charged automatically, and again every billing period until you cancel. If you never added a card, the trial simply ends and nothing is charged. You can see your trial end date in the app under Settings, Billing.
How do I cancel?
In the app under Settings, Billing, any time. Cancel before the trial ends and you pay nothing. After the trial there is no minimum term and no notice to give: a monthly plan stops at the end of the current billing period, and the annual plan, which is prepaid for its year, stops renewing. Your shop keeps running until the end of the trial or of the period you have paid for, then it pauses. The full terms are in the Order Form and the Master Subscription Agreement.
What happens to my data?
When your subscription ends, your shop pauses and sends nothing to your customers. Your data is kept for up to 60 days and then deleted, except copies in routine backups. You can restart from the paused screen, with a new checkout and no second free trial.
Do I need a demo or a call?
No. Everything from signing up to switching your shop live happens in the app. If you would like a walkthrough, a free demo is available. It is optional.
Does it answer my phone or text my customers?
No. Frontline works by email. It does not answer calls with AI and it does not send texts on its own. When a text is the better move, your office sends it in one tap from its own phone.
Full terms: Order Form and Master Subscription Agreement.