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What do the calls and requests you miss cost each month?

Four numbers from your own shop, one honest estimate. Nothing is stored or sent anywhere, and there is nothing to sign up for.

These starting numbers are examples, not industry figures. Replace each one with your own.

Phone calls, website forms and voicemails together.

Not picked up, called back too late, or sent at night with no reply.

Of the requests you do answer, the share you turn into a job.

What a typical job brings in, before your costs.

Estimate: revenue at risk

…a month

… a year

… answered … missed, each week

Enter your numbers.

The formula

Revenue at risk a month = calls and requests a week × share missed × close rate × average job value × 52 ÷ 12

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What the number assumes

  • Every request you count as missed would have been won at your usual close rate.
  • It counts the first job only: no repeat business, memberships or referrals.
  • It ignores missed callers who ring back or reach you another way, so it leans high.
  • A year is 52 weeks and a month is 52 divided by 12 weeks.
  • No industry statistics are used. The only inputs are the four you enter.

How to find your own numbers

Count for four weeks, then divide. Your phone system's call log gives calls and the ones nobody answered. Your website form inbox and voicemail inbox give the rest. Your close rate is jobs won divided by estimates or visits, and your average job is total job revenue divided by the number of jobs.

Frontline cannot see these numbers for you before you start, and it does not promise to win back any share of what this page shows. What it does is make sure each web request gets an instant email reply at any hour, each voicemail becomes a callback card, and customers can book online. See the after-hours plan or pricing.

Common questions

How does the missed-lead calculator work?

It multiplies four numbers you enter: the calls and requests you get in a week, the share that go unanswered or arrive after hours, your close rate and your average job value. Then it scales the weekly result to a month and a year. The formula is printed on the page.

Is my information stored or sent anywhere?

No. The calculation runs in your browser. Nothing you type is sent to Spartan Frontline or saved.

Is the number accurate?

It is an estimate built from your own inputs. It assumes every missed request would have been won at your usual close rate and ignores customers who call back or find you another way, so treat it as a ceiling, not a forecast.

Will Frontline recover all of it?

No, and it does not promise a share. Frontline makes sure a web request gets an instant email reply at any hour, a voicemail becomes a callback card, and a customer can book online. What you win from that depends on your shop.

What counts as a missed lead?

Any call or request that went unanswered, was answered too late to win the job, or arrived after hours with no reply. Use your phone log and your request inbox for four weeks to get your own share.

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